Sign the Vow: Why Family-First Employers Win

Behind every employee ID is a human being. A person with bills to pay, children to care for, and a life that doesn’t stop when the workday ends. Pregnancy and the postpartum period are among the most physically, emotionally, and financially vulnerable times in a person’s life. Employees too often treated as expendable moments in corporate decision-making.

We created “The Vow” to support a mission, a place for companies to take a stance and sign a public pledge to never lay off employees during pregnancy or the postpartum period.

Signing the vow is a smart business decision. It shows your employees that you care, and it reminds you that the people behind the paycheck are human. 

The Truth About Working Parents

There’s a persistent myth that becoming a parent makes someone less committed or less capable at work. The data tells a very different story.

Studies consistently show that working parents:

  • Are more organized and efficient with their time

  • Have stronger prioritization and decision-making skills

  • Demonstrate higher levels of focus and productivity

  • Are better at multitasking and managing complexity

  • Show increased loyalty and retention when supported

Parents don’t waste time, they don’t have expendable time. Literally, every minute matters. They learn to execute faster, communicate more clearly, and focus on what’s important. Becoming a parent, leads to becoming a stronger operator.

Read more on Medium.

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Partnering With Purpose: How Brands Can Support Parents When It Matters Most

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Hi, we’re Maeve Montgomery. And we’re here to help.