The meaning behind Maeve Montgomery.

Life is not a straight line.

It moves in rises and falls, moments of momentum followed by moments that bring us to our knees. The MM in Maeve Montgomery was designed to honor that truth.

The form of the logo reflects the hills and valleys we all move through, especially during pregnancy and early parenthood. The peaks represent hope, growth, and forward motion. The valleys represent loss, uncertainty, and the moments when the ground feels like it has disappeared beneath you.

For too many parents, pregnancy or postpartum job loss becomes one of those valleys, unexpected, destabilizing, and deeply isolating. It’s a moment that challenges not only financial security, but identity, confidence, and safety.

But Maeve Montgomery is not broken. We are not broken. You are not broken.
It does not stop at the low point.

We continue, uninterrupted, and always rising again.

This continuous form represents resilience. The truth that even when systems fail us, we do not disappear. We find our footing. We rise. We move forward.

The highs and lows are not flaws in the journey. They are what shape us. They deepen empathy, sharpen courage, and create the strength to demand better. For ourselves, and for those who come after us.

Maeve Montgomery exists for the moments when the valley feels endless.
The MM stands as a reminder that no matter where you are on the curve, you are still in motion.

You are not alone.
You are not finished.
And you will find your way back up.